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In a ceremony Wednesday morning, Lawrence Township officials honored longtime business and community leader Beatrice “Mrs. G” Greenberg by dedicating a street in the newly redeveloped shopping center where her innovative appliance retail store became an area landmark.  With the iconic retail store now located farther south on Business Route 1, the name of the “Mrs. G” founder once again graces the area near the corner of Bakers Basin Road, thanks to the newly installed “Greenberg Road” signs.

Township Mayor David Maffei, Councilwoman Cathleen Lewis, Councilman Chris Bobbit, Councilman Mike Powers, and Township Manager Rich Krawczun joined members of the Township’s Economic Growth and Redevelopment Committee to honor the Greenberg family for their role in the Township’s business community.

In remarks prior to the unveiling of the new street signs, Mayor Maffei called Mrs. G’s “an institution that has set a high mark for business and served the resents of Lawrence and surrounding areas for more than 80 years…” saying it has “always been a business you can depend upon with competitive prices and knowledgeable employes.”  He credited the “success and longevity of this Lawrence landmark” for attracting other businesses to the area, commending her for the ongoing “loyalty to the people they serve.”

Granddaughter of the original Mrs. G and current operator of the famous appliance store Debbie Schaeffer and her daughter Leah were on hand to accept the dedication and help unveil the sign.  “This is fantastic,” said an emotional Schaeffer, remarking on all of the wonderful stories and memories that loyal customers continue to share with her each day at the “community hub” that the newly relocated store has started to become.

The author is an appointed member of the Lawrence Township Redevelopment and Economic Growth Committee.  

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