Do you remember my post about Fabletics? No? It was way back when we were at “Merritt and Mary.”

Fabletics is a fitness-clothing subscription website owned? promoted? by Kate Hudson. The clothes are pretty nice and reasonably priced. BUT…. BUT…

they require you to subscribe as a VIP to get the good prices and being a VIP comes with the Very Irritating Prospect of paying a reoccurring $50 fee each month unless you affirmatively opt out that month. The $50 goes toward future outfits — it isn’t like you’re losing the money but you’re gaining the obligation to buy outfits.

I am not financially on-top of stuff. This is the wrong services for me. I’d rather do it the old fashion way — coupons, internet stalking, and cashing gift credit I inevitably amass because I return gifts people give me (all the time).

I’ve executed relationship break-ups more quickly than canceling my Fabletics account. There’s no “cancel” button. They do have a very convenient “chat with a real customer service person” feature on their website which is fantastic. Except they do not let you cancel your account online. You have to call — M-F between set hours. No more, Fabletics. Hasta la vista.

Have you had success with subscription purchase websites? What say you?

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Mary Galioto
Mary Galioto is the founder, publisher and editor of MercerMe. Originally from Brooklyn, Mary has progressively moved deeper and deeper into New Jersey, settling in the heart of the state: Mercer County. Formerly the author of an embarrassingly informal blog, Mary is a lifelong writer and asker of questions and was even mentioned, albeit briefly, in the New York Times and Washington Post. She holds a bachelor’s degree in English from SUNY Binghamton and a Juris Doctorate from Seton Hall Law School. In her free time, Mary fills her life with excessive self-reflection, creative endeavors, and photographing mushrooms. Mary also works as the PR Coordinator at the Hopewell Valley Arts Council, serves on the volunteer Board of Trustees of the Lawrence Hopewell Trail (LHT), holds a seat on the Hopewell Borough Board of Health, and is a member of the Hopewell Valley Municipal Alliance.


  1. You are so right!

    The first screen after you press “Get Started” clearly states (in capital bold letters) “No Obligation to Buy”. Well, that is not a true statement. You are obliged to login at the beginning of the month and opt-out every month if you do not want to be charged. So, yes, you do have an obligation regarding buying. I consider that marketing tactic very misleading.

    The clarification on how the process work (the opt-out) is provided on the confirmation mail, after your first purchase is made. That is also very misleading.

    Finally, you are not able to cancel the subscription through the website. You have to call a company number and talk to somebody that will try to convince you not to quit. You are an unhappy customer wanting to quit and you have to listen to a representative of the company that you are unhappy with doing his/her best to retain you. That is not an “Easy Returns” process as promised in the same screen that I mentioned before. Another misleading statement.

    The product may be excellent, the marketing strategy sucks.

    • It is a disappointing and frustrating set-up. I *love* the clothes I got from them. The pants! They are such a nice quality that I wear them for non-fitness occasions — with boots and a longer shirt. Maybe they’ll wise up when enough people cancel their VIP membership….

  2. I came across this blog while googling how hard it is to cancel Fabletics. I just called to cancel my account (poor quality clothing, plus I’m pregnant and too forgetful to have to remember to skip every month). I can’t believe how hard it was to cancel! The woman on the line kept asking me if I wanted more bonus points, or a free outfit, or this and that, and if there’s anything they can do to keep me. I literally said “no thank you, please just cancel my account.” FOUR. FREAKING. TIMES. Never should I have to request to cancel my account FOUR TIMES for them to do it without harassment. I remember a few years ago there was a viral video about this guy who wanted to cancel his aol account and it was maddeningly difficult. Reminds me of that.

    • Thanks for commiserating, Megan. I totally agree that it was very difficult to cancel the VIP membership and the website was deceptive. As for the quality, I completely love the 2 items I’ve gotten from Fabletics and thought the quality was fantastic. I wear and wash and dry the pants I got about 2x/week for the past 4 months and they have held up beautifully and fit well. It’s good to hear other people’s experience w/ customer service and quality.

  3. Just spent ten minutes trying to cancel my account. I think the quality is so-so. I wouldn’t have minded staying with them, but they never had my size in the products I wanted. Too many items are low inventory or sold out. I’ll stick with Lucy and Lululemon. I know they are more expensive but the quality cannot be beat!

    • Yes. I keep wishing I would discover that Lulu wasn’t worth it but it is. Athleta isn’t terrible but the fit/size varies wildly.

  4. Appreciate this article Mary, glad you were able to confirm what I suspected about this ‘amazing’ Fabletics deal.
    Trying to kickstart running my bahookie back into shape and loved the fabric options on Fabletics. A cute 3-piece outfit for an introductory price of $30 AND I become a VIP, oooh, fancy. Until I looked into exactly what being a Fabletics VIP costs.

  5. Hi! So I just made an account, however I haven’t signed up for the VIP account yet nor have I purchased anything. Does anyone know if I still need to make the call to get this regular account deleted? Ugh! Why do they have to be so difficult!

  6. I just got a “regular membership”, not the VIP membership. I haven’t purchased anything yet. But now I really want to cancel my membership. Does anyone know if I still have to call them to cancel?

    • Sorry Katrina, I only had a VIP membership which was a subscription style. I guess it is better to be safe and find out from Fabletics directly but my guess is that if you didn’t sign up for a subscription, you have nothing to cancel. Good luck!

  7. Total Scam! My outfit was awful the straps on the tank top were buckled and the right leg of my pants tighter than the left leg. At no time did I realize I was signing up for a monthly charge. They emailed me every day sometimes twice a day, this information is not clear on any of the emails – not even the welcome email! After my husband questioned this monthly charge on his credit card I called to cancel and they said the info was in the emails. I went back to look at the emails and yes if you scroll all the way to the bottom in fine print it says something about a $49.95 charge but it still wasn’t clear that it was going to definitely be charged to my card! Any way I had been on the phone w customer service to complain about the quality of the outfit and they should have said then that I had been charged but hadn’t picked an outfit! Any way I still haven’t been able to exchange it because they never have my size available in anything comparable! This sucks and I won’t recommend to anyone ever!

  8. Totally agree with everything Mary says. I was also happy with the clothing I ordered, but their business practices are extremely misleading. I teach and research consumer behavior at a major university and this will be an example of a misleading/borderline deceptive practice that I use in my class lectures. The “membership” is an unusual business practice and takes advantage of the fact that most consumers won’t understand what it is. Complete BS.

  9. There’s a lot of people who share this experience in the UK too – where we have very clear laws against this practice, known as inertia selling… there’s a group of us trying to get together enough disappointed customers who’ve been cheated out of £44 per month to launch a ‘super complaint’ (our closest equivalent of a class action suit) at

  10. I got same deal! I cancelled after realizing they took 49.95 without me knowing were. They cancelled and got refund on june 8th. So thought all was good…. Nope, I thgen get a charge on june 22nd again, after its been cancelled for weeks, for 49.95. I’ve been calling them and my bank for days. They want to claim never got the payment on june 22nd but it clearly shows they did. So no they don’t want to refund my money at all cause claim never got it. What should i do. I know it hurt us money wise and then them taking money and claiming didn’t but then for nothing too. It dont show credit or nothing on my closed acct for fabletics!!

  11. After reading many reviews and having just recently made my first purchase as a VIP member, what would you suggest I do. I’d love to get the items I bought but now I’m actually scared to get them and call the number. How did you know for sure your account was cancelled?

    • Hard to say! The pants I bought years ago are still pretty awesome. My life is too busy for me to remember to opt out of outfits etc. And, since it was so many years ago, I don’t know if their policies are different. I suggest calling them.