(The original title to this post was: “Local Cyclers ExCYCLED by Re-Cycled Building” but I couldn’t decycle where to stop my puns.)

A new bike shop, Sourland Cycles, is coming to Hopewell Boro!

Above is the “before” picture that you might recognize as the former accountant’s office at 53 E. Broad Street in Hopewell directly next to the Lotus dealer off of Princeton Ave. This building will be the home of a new bike shop owned by locals Michael Gray and Russ White.

Michael Gray of Sourland Cycles
Michael Gray
Russ White
Russ White

I recently spoke with Michael Gray, who you may already know as the Project Manager of the Lawrence Hopewell Trail.  Mike recently received a mechanics certification and brings his experience as an avid rider and consumer of cycling to the business. He is handling the current construction of the project as the owner and developer of the building.

On the other hand, Russ White is a former owner of Firehouse Cycles in Yardley PA, and is mainly involved in the bike shop portion offering many years of bike-shop expertise.

About a year and a half ago, these two cyclists hatched the idea of a bike shop and felt strongly that Hopewell was a fantastic location for it. After an exhaustive search for rental properties that focused almost exclusively on Hopewell’s Broad Street, they decided that purchasing a building might be the best solution. They closed on their East Broad Street location in January having already done a lot of the leg-work before closing, including full zoning board approval in December for the larger retail space.

Architectural design by Hopewell-local, Paul Buda, will transform the existing building into a 3600 square foot bicycle destination. Construction and demolition have already begun and Mike tells me the extension foundation is slated to start in the next 2-3 weeks.

SCycles 3D View 12.4.13

The facade will look very familiar to Broad Street regulars, except for the new display window encasing a portion of the porch. The existing interior will be totally renovated with the second floor coming off from the inside. Behind the existing structure, a 2000-square foot 2-story atrium extension is being added with a mezzanine around the second floor.

SCycles SIde View 12.4.13

A ride-up entrance, in addition to the porch entry, will be available on the same side as the neighboring Lotus dealer, off of their shared driveway. Parking will be available in the back with 6-7 parking spots. The existing barn on the property is to remain and will serve as addition bike repair space and general storage.

Sourland Cycles will be offering the traditional services of bike sales and repair but they also aim to be a distinct bike shop — they look forward to doing things in a different way. They plan on offering a wide variety of clothing for men and women, which should be a coup for women cyclists. Mike assures me that we can expect great things from them and that Sourland Cycles will be a fun place to shop and visit – and based on the reactions from my serious (and not so serious) cycling friends – I believe him.  We at MercerMe are looking forward to welcoming this new neighbor and  addition to the business community in Hopewell Borough quite soon.

For updates on the projected mid-October opening, further details, and construction progress check out their Facebook page.

logo sourland
Design by Lisa Jordan Designs (color TBD)
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Mary Galioto
Mary Galioto is the founder, publisher and editor of MercerMe. Originally from Brooklyn, Mary has progressively moved deeper and deeper into New Jersey, settling in the heart of the state: Mercer County. Formerly the author of an embarrassingly informal blog, Mary is a lifelong writer and asker of questions and was even mentioned, albeit briefly, in the New York Times and Washington Post. She holds a bachelor’s degree in English from SUNY Binghamton and a Juris Doctorate from Seton Hall Law School. In her free time, Mary fills her life with excessive self-reflection, creative endeavors, and photographing mushrooms. Mary also works as the PR Coordinator at the Hopewell Valley Arts Council, serves on the volunteer Board of Trustees of the Lawrence Hopewell Trail (LHT), holds a seat on the Hopewell Borough Board of Health, and is a member of the Hopewell Valley Municipal Alliance.


  1. “They plan on offering a wide variety of clothing for men and women, which should be a coup for women cyclists.”

    The author clearly hasn’t visited many local bike shops … Two or three local shops carry extensive ranges of apparel for women, so it’s hardly a coup.

    Good luck to Sourland Cycles, but please concentrate on their actual unique selling points.

    • Thank you for commenting Alan. You are correct that I am not a cyclist! I received the information in this article from conversations with the owners of Sourland Cycles and certainly not a personal observation.

      We’re looking forward to welcoming another local business to Hopewell Boro! Thanks again for your insight.

    • Actually as a woman and a cyclist – I disagree, I think Sourland does a great job of greater support of women cyclists – better than I experience elsewhere, and I have to drive to get to sourland – past several other cycle stores to get there. In my view, this is worth it for a better experience when I get there – not just in cycle gear – but more importanly – in attitude. Its a nice experience. Thank you Sourland Cycles for that!