New Jersey State Parks rolled out a new look — including updated logos, park-specific branding, and a fresh line of merchandise — as the state gears up for the nation’s 250th birthday in 2026.
The announcement highlights the more than 100 parks, forests, and historic sites that fall under the newly renamed New Jersey State Parks, including some of the most important Revolutionary War locations in America: Washington Crossing, Princeton Battlefield, Monmouth Battlefield, and the Trenton Battle Monument.
At a media event at Rockingham Historic Site — George Washington’s final wartime headquarters — DEP Commissioner Shawn LaTourette said the new branding is designed to showcase both the state’s deep Revolutionary roots and the natural beauty that draws more than 17 million visitors each year.
“We welcome people from all over to visit our Revolutionary War and other historic sites,” LaTourette said, encouraging the public to “come for the history, and stay for the fun.”
A Local Spotlight: Washington Crossing’s Major Upgrade
For Mercer County residents, the biggest highlight is the ongoing work at Washington Crossing State Park, where the state is building a new museum and visitor center as New Jersey’s flagship project for the 250th anniversary.
The new facility will include:
- A 4D immersive experience placing visitors inside the crossing
- A 125-seat theater and gallery space
- Exhibits spanning the Revolutionary War
- An observation deck overlooking the crossing site
The project is part of a $25 million statewide investment in Revolutionary War sites leading up to 2026.
Park-Specific Logos and New Merchandise
As part of the branding rollout, New Jersey released new logos for 11 parks, including one for Washington Crossing State Park. A first run of branded merchandise — T-shirts, beanies, water bottles, stickers — is debuting at Wharton State Forest and High Point State Park, with more locations and online sales planned for next year.
Revenue from merchandise will support park operations and improvements.
More Accessible Parks, New Website
The state also launched an updated website designed to help visitors find activities more easily, including:
- A dedicated accessibility page
- Inclusive playground locations
- Wheelchair beach-mat information
- Trail and amenity guides
The improvements are part of the state’s effort to make parks more welcoming to visitors of all abilities.
