Hope is in the Bag in HoVal, Bra Design Contest Winners Being Announced

On Friday, October 14th, Pretty in Paint Parties along with Emily’s Cafe and Pennington Studio for Dance and Creative Arts hosted a unique event to raise funds for “Hope is in the Bag,” a two-week shopping and dining campaign to raise awareness about a disease that affects one out of eight women and to educate women on the importance of early detection.

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There were 24 creative bra submissions — everything from sequins, fur, and beads. The presidential candidates even made an appearance as the “Presidential Boobs!” This event had an amazing turnout and raised nearly $2,000, with donations still coming in. The food from Emily’s Cafe was incredible and Chris Sullivan donated his time to DJ & MC the event.

Not all of the winners have been announced yet but here are the results so far: The “BRA’VO” event winner is by Merrill Long called “Worth”. The “Survivors Choice” winner is “In Bloom” from Dr. DeSimones office. The Mayors Choice, Capital Health’s Choice, Hopewell Valley Arts Council, and the Social Media Award will be announced on social media as soon as the results come out.

There is still time to help out Hope is in the Bag and join the Pennington Business & Professional Association, Hopewell Economic Development Committee, Hopewell Business Association and Capital Health’s Center for Comprehensive Breast Care. Funds raised through Hope is in the Bag will enhance services that support women undergoing breast cancer care at Capital Health’s Center for Comprehensive Breast Care.

For participating businesses and events, check out this link:


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  1. While I support “raising awareness” for a disease that everyone and their sister is aware of, I am disappointed that Capital Health and its partners would reduce women to body parts as part of this campaign. Kudos to participating organizations for working on a worthy cause, but… More than half of breast cancer survivors who must undergo mastectomy do no choose reconstruction; a bra design contest seems a tone deaf way to promote breast cancer support. The objectification of women – represented by a pair of breasts that nearly all survivors no longer have! – should not be perpetuated by organizations working to save women’s lives from this disease.

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