The Pennington Business and Professional Association is planning a week-long “Hope is in the Bag” campaign, from October 17 through 24, to promote awareness about breast cancer and raise funds for those undergoing treatment at Capital Health

Throughout the week, many Pennington businesses will be participating in promotions and special events and a portion of proceeds will benefit the Capital Health Center for Oncology Wig Fund. With the average cost of one wig being $450, this fund that allows Capital Health to provide wigs to cancer patients who cannot afford them.

Business owners plan to distribute educational material from the Center for Comprehensive Breast Care, including mammogram cards sharing the message of importance of early detection.

“At the Capital Health Center for Comprehensive Breast Care, we know that cancer does not define the person we are treating,” said Dr. Lisa Allen, fellowship trained breast surgeon and director of the Capital Health Center for Comprehensive Breast Care. “It is with that in mind that we built a Center that treats not just the disease, but the person as well. The Wig Fund allows us to build on that promise, providing a renewed sense of confidence in a very overwhelming time in a woman’s life.”

To support the cause, visit the following participating businesses during October 17–24:

Amber Spa
Blue Lotus Kitchen and Bath Design
Dahlia Florals
Emily’s Café & Catering
Flutter Boutique
Gloria Nilson & Co. Real Estate
Merle Norman Cosmetic Studio
Orion Jewelry Studio
Pretty in Paint
Sofia Lido Hair Salon
Sondra’s Skin & Bodycare
The Fashionaires
The Painter’s Loft Art Studio
Twirl Toy Shop
To follow event updates, check out the event website at

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Mary Galioto
Mary Galioto is the founder, publisher and editor of MercerMe. Originally from Brooklyn, Mary has progressively moved deeper and deeper into New Jersey, settling in the heart of the state: Mercer County. Formerly the author of an embarrassingly informal blog, Mary is a lifelong writer and asker of questions and was even mentioned, albeit briefly, in the New York Times and Washington Post. She holds a bachelor’s degree in English from SUNY Binghamton and a Juris Doctorate from Seton Hall Law School. In her free time, Mary fills her life with excessive self-reflection, creative endeavors, and photographing mushrooms. Mary also works as the PR Coordinator at the Hopewell Valley Arts Council, serves on the volunteer Board of Trustees of the Lawrence Hopewell Trail (LHT), holds a seat on the Hopewell Borough Board of Health, and is a member of the Hopewell Valley Municipal Alliance.


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