The Pennington Circle is now home to Pure Blossom, a women-owned luxury cannabis dispensary focused on wellness. Pure Blossom offers an expansive range of cannabis products including sophisticated smokeware as well as beauty and wellness products.
Aside from a wide selection of cannabis products, Pure Blossom presents educational sessions, cannabis brand workshops, and collaborations with other Central Jersey businesses. The store prides itself on having an open feel where customers can explore new products and new experiences. The store was designed to have a boutique feel, where customers can even sit and relax for a counseling session.
“Our vision extends beyond the traditional dispensary model,” said COO Jordan Bruseloff. “We think we’ll impress even the pickiest of legacy cannabis consumers, but I also hope to see stressed-out moms. I hope to see older people who might not have considered cannabis before. We want to be an alternative for anybody who’s seeking wellness that always thought about trying cannabis but weren’t sure because of a fear of the unknown.”
Brusseloff said Pure Blossom sets itself apart by providing a whole cannabis experience for people while remaining committed to both the community and their mission to destigmatize cannabis.
“The plant is legal now, and that’s wonderful, but we want to reshape perceptions and cultivate a deeper understanding of its benefits,” said Bruseloff. “We’ve put together a team that is passionate about this journey and providing a supportive space for everyone to learn. We want people to come here and feel comfortable asking questions and exploring.”
In terms of the beauty aspect of the business, Bruselhoff said that the store carries items such as body scrubs and artisanal vegan soaps made by small businesses. Outside of cannabis, Pure Blossom offers a line of lifestyle goods including a soft, heavyweight line of leisurewear for the winter.
Pure Blossom had a soft launch earlier this month for friends and family of the business. Brusselhoff said she expects the store will hold an official grand opening in the next month or two.
Pure Blossom is located at 2554 Pennington Rd, and is open daily from 10am-8pm daily.
Photos by Jenna Cavin
Edited 1/3/24 at 5:33 at the request of the subject.
