The Lawrence Hopewell Trail is partnering with REI Co-op on REI’s Black Friday #OptOutside campaign with LHT’s first “Trail Mix” event, a social way to enjoy the trail on Friday, November 24, 2017, to meet up and walk, run or bike together.
For the last two years, REI Co-op has shut down on Black Friday and paid its employees to get outside. In the world of retail, it is a controversial move. Instead of driving sales, REI takes a breath in a busy world, to regroup and enjoy time outside with friends and family. REI states that the company believes this effort can play an important role in bringing people together to celebrate the outdoors to life and share time together regardless of background or belief.
Participants can coordinate with each other using the Lawrence Hopewell Trail’s Facebook event pages to meet up with friends who share their enthusiasm for the outdoors and the LHT.
The four routes selected for this year’s Trail Mix event differ in length to accommodate the interests of participants:
Trail Mix attendees are encouraged to take photos and post them on Facebook, Twitter and Instagram using the hashtag campaigns #OptOutside and #LHTrailMix to be entered to win a free gift provided by the LHT.
For more information about the Trail Mix event, visit http://lhtrail.org/trail-guide/events-along-the-trail/trailmix2017/.
For more information about REI Co-Op’s #OptOutside campaign, visit https://www.rei.com/blog/news/optoutside-will-you-go-out-with-us.
About the Lawrence Hopewell Trail: The Lawrence Hopewell Trail (LHT) is a 22+ mile bicycle and pedestrian trail and transportation corridor through public and private land in Lawrence and Hopewell Townships in Mercer County, N.J. The LHT supports an active, livable and sustainable community with alternative forms of transportation to reduce the reliance on automobiles. It also promotes health and fitness, recreation and outdoor education. The Lawrence Hopewell Trail Corporation is a nonprofit organization that depends on the community for support. It is not supported by local tax dollars. The LHT is a key member of the Circuit Trails a 750-mile network of bicycle and pedestrian trails connecting people to jobs, communities, and parks in the Greater Philadelphia Region. For more information about the LHT, please visit www.lhtrail.org.
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